Every November we get asked the same questions: “Should I put my house on the market now or just wait until February?”
Every November we have the same answer: “ November can be a great time to sell because the buyers in the market are motivated and the inventory is limited.”
Under normal circumstances, selling your home is inconvenient. You must keep it show ready every time you leave in the morning and you must be ready to take a walk when a buyer wants to view your home at night or on the weekends. When the holidays arrive, many sellers don’t want to be inconvenienced with these pressures, so off the market it comes. That leaves the desperate sellers and the vacant houses for buyers to choose from. Not too appealing for the buyer that is being transferred and needs to start a new job at the beginning of the year. Remember, buyers that are out looking at this time of the year are motivated. Who wants to go out in cold, rain, snow and the dark to look at houses, if they don’t have to.
One advantage of keeping your house on the market is that decorations can make it feel really homey and that is a big plus on the buyer’s emotional buying meter. Thanksgiving cornucopia, pumpkins, holiday wreaths and the aroma of pine or cinnamon can all evoke a very positive feeling for the buyer that your home would be the best place for them to create new holiday memories.
That being said, I have seen some people that went over the top and drove buyers away. The houses that had 10 snowmen, music and Santa with a full set of reindeer on the roof can be very off putting on a buyer. Family rooms can look really small if there is a big tree in the corner and all the furniture is pushed aside to accommodate it. A faint aroma of pine and mulled cider is good, but one person’s aroma can be a bad smell to others.
So, go ahead and put your house on the market. Decorate tastefully and bring a sense of ‘specialness’ to your home. You will stand out far above the rest of the homes available and buyers will pick your home to purchase and start their New Year!